Melissa Explains: Our Design Process
You know that feeling when you put on something so comfortable, you never want to take it off? That’s exactly what we aim for with every single piece we design. Because it’s not enough for something to look good—it has to feel good, move with you, and make getting dressed easier. That’s why we don’t just adopt trends—we adapt them just for you, blending our favorite fashion-forward details with the comfort and versatility you know and love.
Timeless, Wearable Styles
Trends come and go, but we believe fashion should fit seamlessly into real life. That’s why our design team handpicks each season's freshest styles and makes them approachable for you and your lifestyle, reimagining them with soft, comfortable fabrics and versatile styling options so they blend effortlessly into your everyday wardrobe. The goal? To give you pieces that feel both up-to-date and timeless—something you’ll reach for again and again.
Fabric First!
Comfort is at the core of everything we make. If a fabric is stiff, itchy, or restrictive, it’s an instant no. We test every material for softness, durability, and the perfect amount of stretch—so whether it’s our signature denim, cozy knits, or lightweight layers, you know it’s something you’ll love wearing all day.
Building a Wardrobe That Lasts
We don’t just design individual pieces—we create styles that we know will have a place in your existing wardrobe. Each season brings fresh opportunities to mix and match with past releases, so you can add to your collection without starting over. With a focus on quality and versatility, these are pieces you’ll love wearing season after season.
Listen below to what Melissa has to say about designing pieces with you in mind.
Our commitment has always been the same: stylish, comfortable clothing that makes life easier. From the fabrics we choose to the way each piece fits, every decision is made with you in mind. Because when you feel good in what you wear, you'll have the confidence to own your day—and that is what truly pulls a look together.
Our design team wants to hear from you! 📢 What’s a must-have feature for you when adding new styles to your wardrobe—easy styling, a comfortable fit, something else? Let us know in the comments below!
By the way... want to get paid for sharing your love for Grace and Lace? Find out more about our brand new G&L Affiliate Program here!